Affilka by SOFTSWISS is pleased to announce the official launch of its affiliate marketing platform on BC.Game

The platform will power the new affiliate marketing program called BC.Game Partner Program.

BC.Game completes the list of over 100 companies expanding and promoting their business with the Affilka affiliate marketing platform. This was not the first collaboration project between the two companies. In 2020 BC.Game signed an agreement with the SOFTSWISS Game Aggregator to integrate content from more than 170 providers. At the moment, BC.Game and the SOFTSWISS Sportsbook are also in talks about potential cooperation.

The affiliate marketing platform Affilka by SOFTSWISS offers its clients convenient tools and solutions for business promotion. Easy to integrate and configure, Affilka helps connect the operator and the affiliate. The platform combines all the features required for a successful affiliate program launch and maintenance: from a flexible commission constructor to built-in payment processing.

Anastasia Borovaya, Product Owner of Affilka , commented: “I’m delighted that a large and well-known brandsuch as BC.Game chooses SOFTSWISS products for their development. Affilka was the perfect introduction to SOFTSWISS products and paved the way for BC.Game to further explore the product ecosystem. Our team will convert BC.Game’s trust into the highest level of service and a professional approach to the tasks at hand. It’s always a pleasure to work with clients who know what they want. I’m sure we’ll complement each other perfectly. Welcome to our big family!”

Chris Butler, Head of Operations at BC.Game, comments: “We had our own affiliate system that we built ourselves and it was great for players and friend to friend referrals. However, I knew we needed something that was geared towards the professional iGaming affiliates and was packed with the features that are necessary for our partners to run and manage successful campaigns. I did many demos with other affiliate software providers and platforms. Affilka stood out to me as the best. It was an easy decision to make.”

SiGMA Calendar 2022

2022 will see SiGMA Group launch in a number of exciting up-and-coming locations, the first of which will be Kenya, with Nairobi on the agenda for March. Here we plan to tap into a marketplace bursting with sports fans, and a young, digitally connected generation. We’ve also planned expos for countries taking their first steps as regulated marketplaces – in June we’ll be heading to Toronto and Ukraine – in what will be the first live events for new brands SiGMA Americas and SiGMA CIS. Both countries are set to test the waters with operators and affiliates next year, making them a great location for SiGMA Group’s conference stage and buzzing expo floor.