BetMakers teams up with Delasport to revolutionise fixed odds horse race betting

Anchal Verma November 21, 2024

SiGMA news

BetMakers Technology Group has partnered with Delasport, provider of B2B iGaming solutions to bring its innovative fixed odds horse race betting solution to new markets. This agreement will see BetMakers’ advanced Price Manager solution integrated into Delasport’s platform, offering operator partners cutting-edge tools for enhanced pricing and trading strategies.

BetMakers strengthens global reach

The collaboration marks a significant step for BetMakers as it continues to expand its presence in the global betting market.

“This partnership with Delasport is another significant step in releasing our Price Manager fixed odds solution into new markets with esteemed B2B partners,” said BetMakers CEO Jake Henson.

“Delasport’s decision to adopt Price Manager highlights the strength and sophistication of our offerings. We look forward to working with Oren and his team to deliver innovation and cutting-edge betting products to Delasport’s customers,” Henson added.

Delasport boosts betting experience

Delasport plans to use BetMakers’ Price Manager to deliver a more refined and dynamic betting experience tailored to markets like the UK, Ireland, and beyond.

Oren Cohen Shwartz, CEO of Delasport, said, “Integrating BetMakers’ Price Manager solution marks an important step in our commitment to delivering top-tier racing solutions to our partners and their players.

“This collaboration with the BetMaker’s talented team enables us to offer a more sophisticated, dynamic betting experience, finely tailored for markets such as the UK, Ireland and beyond, further strengthening our presence in these and other territories.”

The Price Manager solution by BetMakers is a game-changer for operators in the betting industry. It combines sophisticated pricing tools to develop competitive pricing strategies, automated trading systems that simplify operations, and machine learning algorithms to enhance accuracy and market responsiveness. This solution ensures that operators can deliver an optimised betting experience, helping them attract and retain players while staying ahead in the competitive market.

New era for horse race betting

The partnership between BetMakers and Delasport marks a pivotal moment for the fixed odds horse race betting industry. By combining BetMakers’ cutting-edge technology with Delasport’s commitment to delivering top-tier solutions, the collaboration promises to elevate the betting experience for players and operators alike.