The Mediterranean Maritime Hub came alive this November as SiGMA Europe 2024 opened its doors to 27,000 delegates, marking the summit’s largest edition yet. The event showcased a dynamic mix of industry leaders, innovative exhibitors, and eager attendees exploring the expansive 45,000 square metres of exhibition space.
SiGMA News took to the floor to capture the voices of participants, gathering insights and impressions from those shaping the future of iGaming.
Networking and customer engagement
For Gauri Davies, Senior Sales Manager at Cloudflare Ltd., the summit was an invaluable opportunity to engage directly with customers: “SiGMA is always a really successful event for us. We love being very close to our customers, getting feedback from real people, and having meetings to find out how we can help them more. It’s always a great event for us, and we love coming here.”
Shelly Mazor, Sales Operations Manager at Cellxpert, echoed similar sentiments about the event’s role in building relationships: “Getting to see faces you wouldn’t otherwise come across and building new relationships is key. SiGMA is one of the legacy conferences in our yearly roadmap, and it’s exciting to grow alongside it.”
A place to think
Clinton Cutajar, CTO of Media Troopers, sees panels at events like SiGMA as a platform to educate and raise awareness about key industry issues: “I love to use events like SiGMA and its panels to promote knowledge and ensure everyone is on board with topics like fraud, postbacks, regulated gaming, and responsible gaming. This year was my first panel, and it was a great experience. It’s inspiring to share insights and hear feedback from the audience—it energises us for the year ahead.“
Charles Mizzi, CEO of the Malta Gaming Authority, also stressed the event’s broader significance: “Events like SiGMA Europe 2024 present invaluable opportunities for us to engage directly with industry stakeholders, reinforcing our commitment towards ensuring the sustainability of the gaming ecosystem.”
From attendees to exhibitors
For Simona Sulovská, Head of Marketing at Codium, SiGMA’s vibrant atmosphere and its transition from attendee to exhibitor highlighted the company’s growth: “We used to attend, and now we’re proud exhibitors. SiGMA is different from other exhibitions—it’s vibrant and personal. The networking opportunities and the unique venue make it stand out.”
Simona also praised the industry’s collaborative spirit: “The market is so huge that everyone is friendly. There’s space for everyone, and SiGMA captures that perfectly.”
Forging global partnerships
The SiGMA Europe Summit also provides an unparalleled opportunity to connect with people from across the globe.
For Semi Vahap, Commercial Director at Cricpayz, the summit was yet another proof that stakeholders are taking an interest in India’s iGaming market: “The highlight of this conference for us is the clear demand for India. It’s a very challenging market, completely different from what many know, and it requires patience. More iGaming companies are entering, and events like SiGMA help us navigate this space.”
For Maria Nesterenko, PR Manager at BGaming, the event served as a crucial space for fostering B2B leads and connecting with industry peers: “It’s been busy, but meeting colleagues and discussing media and sponsorships offline was a highlight. It’s important to build these relationships in person.”
Similarly, Tania, Influence Manager at Royal Partners, found the conference valuable for expanding her network: “We’ve met new SEO companies, PPC providers, and streamers. It’s been efficient and a great opportunity to connect with partners and discuss future projects.”
Next, the SiGMA Eurasia Summit will take place in Dubai from February 23-25, 2025, followed by events in Cape Town, São Paulo, Manila, Valletta, Milan, and Colombo, cementing SiGMA’s position as the global leader in gaming business.
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