Brazil’s regulatory evolution in the global gambling industry, a keynote by Stephen Crystal

Brazil is a beacon for global leadership said Stephen Crystal in a keynote during SiGMA Americas. A renowned figure in the gambling industry, Stephen shed light on the transformation of Brazil’s gambling market. From its unregulated beginnings, Brazil’s market is evolving into a structured, vibrant ecosystem, shaping new values, insights, and technologies in the global gambling industry.

Promoting gender diversity and inclusion in gaming: Insights from industry experts

The BIS SiGMA Americas event kicked off yesterday with a panel discussion led by several prominent women in the gaming sector. Held at the Hilton Morumbi, and hosted by Lilly Douse, the panel discussion delved into several crucial aspects of gender diversity and inclusion in the gaming industry. Panellists included Heloisa Passos, Founder and CEO…

SiGMA Americas awards and auction: A night of luxury and generosity for the SiGMA Foundation

SiGMA Americas flawlessly combined luxury with generosity at a fundraising art auction held at the Um Rooftop São Paulo, Brazil. The auction, which took place during SiGMA’s Americas Awards 2024 evening, raised over €14,000 for the SiGMA Foundation’s 2024 global charity projects. The evening not only honoured industry accomplishments but also demonstrated the power of…

SiGMA Americas 2024 celebrates gaming industry with gala awards ceremony

Each year, the gaming, technology and digital marketing industry sees remarkable evolution, driven by individuals and visionary companies that shape the future of the sector. The SiGMA Americas Awards, generously supported by SmartSoft Gaming is a celebration of these triumphs, recognising the merit of those who have left a significant and inspiring impact around the…

MMA Returns to SiGMA Americas with Centurion FC

SiGMA’s MMA fights are back, with Centurion FC bringing a powerful fusion of combat sports and MMA entertainment to Sao Paulo. Follow the live on stage weigh-in at the MMH on the 24th, before things heat up at the VIP Station in Santo Amaro on the 25th.  Doors open at 18:00, with the undercard kicking…

Softswiss brings F1 legend on board as non exec director for LatAm

In a press conference taking place at the Hotel Jardins a day before the SiGMA Americas conference kicked off, SOFTSWISS unveiled plans to bring Rubens Barrichello on board. The F1 icon joins Softswiss as a non-executive director for the LatAm region. His role will be crucial in strengthening the company’s presence in the region, connecting…

SiGMA Asia: great ticket deals out now

The SiGMA 2024 World Tour is back this June with the largest gaming show in Asia. Following on from last year’s success, SiGMA Asia returns to Manila for its second event.Taking place at the SMX Convention Centre from the 3rd to 5th, the conference and expo will jump head first into world-class conferences, networking, and…

Influencer heavyweights confirmed for BIS SiGMA Americas event in Brazil

Power players on Brazil’s social media scene are heading to BIS SiGMA Americas this April. The event will take place from the 23rd to the 25th at the Transamerica Expo Centre in São Paulo.  With a guest list that reads like a who’s who of Brazil’s gaming industry, delegates can expect to rub shoulders with…

SiGMA documentary celebrates milestone anniversary

On the cusp of its first decade, the SiGMA Group has released a special documentary to mark its 10 year anniversary celebrations.  Charting SiGMA’s monumental journey, from humble beginnings in 2014 to an events calendar boasting no less than 6 events held across 5 continents, the documentary explores the keystone moments shaping its growth trajectory.…

SiGMA affiliate retreat transforms El Nido into networking nirvana 

This June, from the 6th to 8th, SiGMA is whisking away 70 top affiliates with Asian traffic to the Philippine island paradise of El Nido for an affiliate retreat. Exclusively hosted by five operators and a games provider, guests will spend two nights in a luxurious resort on El Nido. One of the best island…