BIS SiGMA Americas draws 14,000 to Brazil event

Following its well received inaugural debut in 2023, the BIS SiGMA Americas event returned to Sao Paulo this April for its second event in the region. The Brazil expo saw a high turnout from delegates, with 14,000 filling the Transamerica’s expo floor and auditorium.  A number of notable figures were also in attendance, including the…

The challenges of game supplier integrations – Alexandre Tomic

 In his keynote at the BIS Americas 2024 Summit, Alexandre Tomic, founder of Alea, discussed the complexity and risks in game supplier integration and offered words of advice and strategies for success. With over two decades of experience in the field, Tomic shared valuable perspectives on the evolution of game aggregation and the challenges that…

Paris 2024 Olympics: Betting on sport and integrity 

As the IOC invests in technology to maintain the integrity of competitions and prevent manipulation, we explore the sports betting landscape during the Paris 2024 Olympics. Speaking on a panel at the second day of the BIS SiGMA Americas conference were Mr. Felipe Marchetti, representing Sportradar, Tiago Horta Barbosa from Genius Sports, Luiz Gustavo Zonca…

BIS SiGMA Americas welcomes ANJL President and members of União Brasil Party

SiGMA Group Founder Eman Pulis met yesterday with Mr Plinio Lemos Jorge, President of the National Association of Games and Lotteries (ANJL), as well as members of the União Brasil Party – National President, Antonio Eduardo Gonçalves de Rueda, Advisor, Mariana Monteiro Fernandes de Carvalho, and Manuel Arruda, President of the Party. They were also…

Brazilian team shirt signed by Pele nets $16,000 for charity at BIS Awards

The BIS Awards, held as part of the BIS SiGMA Americas event, began with a welcome reception in the lobby of the Um Rooftop. Live pop and rock serenaded guests, creating a perfect environment for executives to network before the start of the ceremony. Hosted by Elia Junior, the gala evening acknowledged winners across competitive…

Building bridges: Establishing Malta’s presence in Brazil through diplomacy and iGaming

In a keynote delivered at the BIS SiGMA Americas conference today, Malta’s inaugural Ambassador to Brazil and Chile, the Hon. John Aquilina, uncovers the strategic vision behind Malta’s venture into the heart of Latin America. With a focus on cementing diplomatic ties and fostering mutual growth, he sheds light on the shared synergies. The ambassador…

BIS SiGMA Americas 2024: Opening ceremony unveils the future of iGaming in LatAm

SiGMA Americas 2024 got off to a flying start this morning, with an official opening ceremony attended by SiGMA Founder Eman Pulis, Co-Founder and creator of BIS and Super Affiliates, Alessandro Valente, and Carlos Cardama, co-founder of BIS – marking the start of the two day expo and conference. The event is being held at…

The evolution of state lotteries in Brazil

Kicking off the BIS SiGMA Americas conference at the Transamerica expo center in Sao Paulo this morning, panelists Dr. Francisco Petronio de Oliveira Rolim, President and Director of the State Lottery of Paraiba – LOTEP, Marcello de Mello Corrêa, a Senior Consultant at Axis Veritas Consultoria, Daniel Romanowski, President and Director at State Lotteries of…

On the right track: Insights from the inaugural panel at BIS SiGMA Americas Summit

The panel discussion at the BIS SiGMA Americas Summit’s Jardins stage kickstarted the event with a deep dive into the online betting industry in Brazil. Led by industry experts, the panel  offered a comprehensive view of the sector’s potential for growth and innovation, emphasizing the key role of digital marketing in pushing the industry on…

Successful strategies in the video bingo market

Today’s Sigma Americas Conference featured a panel discussion with distinguished experts who have made significant strides in the video bingo market. The panelists included Fabiola Jaeger, CEO of Caleta Gaming, Mariana Tostes, Head of Operations at FBMDS, Sebastian Perrier, Co-Founder of Neko Games, and Helen Zuñiga from Betmotion. Each brought a wealth of experience, unique insights, and proven strategies to the table.