Altenar has launched a turnkey sportsbook solution and extended its range of sportsbook features to make it the perfect provider for operators looking to get involved in the Brazilian betting scene. Founded in 2011, Altenar has plenty of experience in the industry which is already benefiting major brands in Brazil, including EstrelaBet, KTO and Betmotion, while a constant focus on innovation means continuous improvement in the products and services can be expected.  One of the most exciting upgrades in the pipeline is the innovative Bet Mentor tool, which is a widget that provides players with a range of possible bets once they have selected their chosen stake and desired winnings.

Innovative features enhancing player experience

Players can opt for small stakes to target big wins or go for a more conservative approach; either way the Bet Mentor tool can provide a number of possible bets to pick from while the new Insights feature provides statistical analysis to help players assess their options and boost customer engagement and satisfaction. Based on historical data, the product covers 25 popular betting markets across multiple championships and sports. The betting tips are delivered directly to the front end within the market groups and are available in multiple languages. Altenar’s promotional tools are well suited to the soccer-mad Brazilian population and operators can also target new and existing customers through the use of bet boosts and enhanced odds. Early payouts can be offered across some of the most popular sports including soccer, meaning bets on selected events and markets can be paid out as a winner if the player’s chosen team goes 2-0 up. Altenar’s Bet Builder also offers players the chance to customise their bets and combine a  number of selections across various markets and events into one bet, ensuring players can focus on the action which matters most to them. Once the event is under way, players can still compile a tailor-made bet using the Live Bet Builder tool which is another important feature of a premium sportsbook.  The launch of a turnkey sportsbook solution is the latest addition to a range of products which are suitable for online and retail operators, including a mobile app and self-service betting terminal.

Comprehensive solutions for operators in the Brazilian market

Altenar’s Commercial Director Charlie Williams said: “Our turnkey sportsbook solution is gaining more and more traction across the globe. We are excited to showcase how an operator can literally launch their brand in a matter of weeks.  “Our focus on personalisation and providing the operator with smart tools to optimise player journeys remains at the forefront of our innovation.” Odds, scouting and content solutions come from multiple data sources and Altenar’s use of only the world’s best and most respected providers ensures clients can operate in even the most regulated and competitive markets. The Altenar Gaming Platform includes a wide range of customisable features which can take the gambling experience to a new level, with more than 25,000 games included from 120-plus providers. Altenar has partnered with industry-leading suppliers such as Fast Track CRM and Sumsub KYC provider and the revolutionary platform also includes over 200 payment methods including cryptocurrencies. The AGP provides a unique in-house front-end solution coupled with a content management system which allows for swift management of site appearance, SEO optimisation and multilingual support. Menus, promotions, blogs, banners and much more can all be managed easily through the CMS using a drag-and-drop editor. Altenar’s efficient website deployment means turnaround for new sites can be as quick as four weeks and once up and running, a strong underlying infrastructure ensures platform downtime rates of close to 0%. The AGP incorporates a set of powerful marketing tools, including an in-house affiliate tool and an external Sportradar tracking tool. The Affiliate tool supports different commission plans such as cost-per-acquisition, revenue-based and hybrid commission types, offering comprehensive reports for both affiliate managers and affiliates. Trading and risk management teams are on hand 24/7 to help maximise profit margins while a centralised point of contact helps to ensure all requests are dealt with swiftly.

Altenar is one of the sponsors of the SiGMA Americas Awards, specifically supporting the Best Sportsbook Operator 2024. The team, including CEO Stanislav Silin and COO Dinos Stranomitis, will be in attendance in Sao Paulo at stand C30 where attendees are invited to book a demonstration of how the range of customisable features can help a sports betting brand stand out from the crowd.