Altenar is unlocking the power of sportsbook data for operators and providing them with a range of new tools thanks to the Altenar Intelligence Platform.
Intelligence services are becoming a key component of the iGaming industry and Altenar has devised an exciting in-house solution to leverage the data produced by its sportsbook and unleash true player personalisation.
The system will allow operators to use the data in a variety of innovative ways, including producing personalised content for users, performing automated user segmentation, audience group creation and much more.
Reporting is already streamlined and accelerated by automating data collection, processing and analysis, enabling instant updates and real-time reporting.
Altenar’s Intelligence Platform consolidates data from various sources into a single repository, allowing for easier access and analysis. By storing and retrieving historical data, teams can also evaluate past performance and track patterns over time.
Behavioural analysis can be used to recommend personalised experiences, offers and content that aligns with the player’s interests, while marketing campaigns can be based at specific player groups based on factors such as their betting habits and frequency.
The improved functionality will help operators make informed decisions aligned with the interests of the users as well as the business objectives. It will help to boost the detection of potential risks, including problem gambling or fraudulent activities, thereby not only safeguarding the operator’s financial interests but also encouraging responsible gambling practices.
Dinos Doxiadis, Altenar’s Sportsbook Product Manager, said: “We’ve never spoken about the capabilities of our intelligence platform even though we do have one of the most advanced data platforms in the market. It supports incredibly fast reporting, real-time liability analysis, real-time notifications of abnormalities and excellent ad-hoc analytics.
“2025 will be a very exciting year as we’ve built the infrastructure required to move towards AI and we’ll do it in a very classy way.”
The Altenar team is heading to SiGMA Europe in Malta on November 12-14. Visit Booth 1070 to learn more about how Altenar’s Intelligence Platform can make your sportsbook operation more efficient and ready to stand out in a crowded market.
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