The Isle of Man-based B90 Holdings released its interim results for the first six months of 2024 up to 30th June. A successful Euro 2024 campaign produced strong results and boosted the revenue performance by 83 percent compared to the same period in 2023. The delivery of promotional activities and campaigns through various channels resulted in impressive outcomes.

A strategic shift in operations focussing on expansion of business to business (B2B) partnerships saw revenues for H1 in the first half of 2024 total €1.4 million. Implementation of cost restructuring measures in Q4 2023, along with the relaunch of Bet90.com, has played a crucial role in driving the considerable growth seen in H1. Significantly, a ten-month trend of positive EBITDA, including each month in H1 2024, continuing in July and August 2024, resulted in a €0.2 million EBITDA for the period. B90 Holding’s transformation in the first half of 2024 can be credited to cost optimisation and a strategic investment focus on long-term goals.

Ronny Breivik, Executive Chairman of B90 Holdings plc, reaction

“Looking ahead, we are optimistic about the future of B90. Our management team delivered on several key operational milestones, setting the stage for further growth in H2 2024 and FY 2025. Our focus on B2B operations, coupled with a strengthened management team and strong advisory board, positions us well to achieve our goal of remaining EBITDA profitable and driving substantial shareholder value.”

Strong embedded partnerships with major industry players, including Bet365 and Stake.com, enhance B90 Holdings market presence alongside their leading brands Bet90, Oddsen.nu, and Tippen4you.

Although the net results show a loss of €0.3 million for H1 2024, this is a significant reduction in losses of €1.8 million from the same period in 2023. A successful restructuring towards outsourced solutions and meticulous cost controls stands B90 Holdings on good ground looking ahead. Having shifted the operations of Oddsen.nu to engage with global audiences, the expectation is to further increase revenue potential. The projected financial results for the year ending on December 31, 2024, suggests a strong finish to 2024, with expectations of continued growth in 2025.