Betano unveils innovative approach to NBA betting

Betano, Kaizen Gaming’s premium sports betting brand, has unveiled its innovative in-game visualisation tool for NBA games. Beginning this season, Betano customers will be able to watch and interact with live games as if they were playing video games.

Utilising computer vision and AI technology, this new feature transforms real-time data into 3D visualisations presented in a highly personalised stream. Fans can choose their viewing angle to experience every block, shot, and point scored from their preferred perspective. Launched with Sportradar, Betano’s latest gaming feature underscores its dedication to delivering exceptional fan experiences across all sports.

Kaizen Gaming Director of Innovation George Kourakos said: “The arrival of AI technology and particularly computer vision is helping revolutionise the fan experience for leading sporting competitions. Increasingly, fans want to take control of how they watch and engage with sports, so they can create their own personalised experiences. We’re excited to introduce a whole new way of enjoying matches, allowing fans to choose their favourite angles to view the action. We remain dedicated to keep delivering innovations that enable our users to engage in new ways with all their favourite sports, always in a responsible manner.”

The new technology feature of the Betano platform launches just as another exciting NBA season begins. In addition to streaming the league’s matches, Betano has partnered with the world’s premier basketball league by supporting Giannis Antetokounmpo. The two-time NBA MVP and 2021 NBA Champion has served as Betano’s Global Brand Ambassador since 2023.

Unlock winning moments: Discover the best odds on SiGMA Play.