Betfred launches new studio for its Nifty 50 game

Neha Soni November 6, 2024

SiGMA news

Bookmaker Betfred has announced the launch of its new studio and a team of presenters for its Nifty 50 lottery game. The studio is part of the company’s wider project at Betfred and will be located at their headquarters in Birchwood, Warrington.

The Nifty 50 fixed odds game can be viewed live on the Betfred YouTube channel. It will have five live draws each day, which will be held every day except Christmas at 11.30am, 2.30pm, 5.30pm, 6.30pm and 7.30pm United Kingdom time.

The studio will be hosted by Joshua Littlehales and Grace Constantinou. Littlehales said, “The new studio looks amazing, and I feel impressed each time I step inside. I feel excited to call it my professional home.”

The other presenter, Constantinou said on the launch that, “I saw the studio when it was dust and walls and now to see it completed its very impressive.”

Owner of Betfred, Fred Done, said, “The whole idea behind Nifty 50 is for customers to win big for small stakes, and to now promote it with a purpose-built studio and live presenters I am delighted.”

Paul Sudlow, who has recently worked on ITV’s Euro 2024 studio in Berlin and the Rugby Union World Cup in 2023, was also commissioned as the production designer. Whitelight provided screens and lights for the studio while Monkey Scene provided the set construction.

BOXXER and Betfred

Last month, BOXXER, a boxing promotional company and the exclusive provider of boxing content to Sky Sports, announced Betfred as an official partner and introduced the “Betfred Fight of the Night” feature. The collaboration saw the integration of the bookmaker into its boxing events and promotional activities and included a range of branding opportunities.

The collaboration between the two kicked off on 19 October and included a diverse roster of fighters, including Chris Eubank Jr, Joshua Buatsi and Natasha Jonas, among others.