BetGoodwin has entered a multi-year partnership with EveryMatrix to enhance its sportsbook and iGaming operations, following EveryMatrix’s acquisition of FSB Technology. This strategic move grants BetGoodwin access to EveryMatrix’s advanced platforms, including OddsMatrix for sports betting, CasinoEngine for casino gaming, and GamMatrix for player account management. Additionally, MoneyMatrix will streamline payment processes for BetGoodwin’s operations.

The impact of EveryMatrix’s acquisition of FSB

The collaboration stems from EveryMatrix’s acquisition of FSB Technology earlier this year. This acquisition bolsters EveryMatrix’s position in the UK, allowing significant synergies for FSB’s clients, including BetGoodwin. The switch to EveryMatrix’s proprietary technology will equip BetGoodwin with superior sportsbook capabilities, a broader coverage of live sports events, enhanced odds management, and engaging player tools such as Early Payout.

BetGoodwin’s focus on horse racing

Horse racing, integral to BetGoodwin’s brand, is a key focus of this partnership. Through OddsMatrix, BetGoodwin will offer a competitive and comprehensive horse racing product to its players, further solidifying its standing in the UK’s sports betting market. BetGoodwin CEO Julian Head noted that the partnership with EveryMatrix will be crucial for their growth in the coming years.

Julian Head commented, “This agreement demonstrates the trust we have in EveryMatrix technology and team. Their comprehensive turnkey platform services are game-changing, and we are confident their technology will catalyse our future growth in the UK. “Horse racing remains integral to our brand proposition, and the upcoming launch of OddsMatrix’s proprietary racing product will provide our growing player base with standout service.”

EveryMatrix’s strategic expansion

For EveryMatrix, this partnership aligns with its broader strategy to expand within regulated markets. The FSB acquisition has diversified EveryMatrix’s client base and product offerings. It has also strengthened OddsMatrix, which experienced a record-breaking year in 2023, with a 75% year-on-year increase in total bets and a 90% rise in profitability. BetGoodwin, an FSB client since 2022, was a natural candidate for this transition, and EveryMatrix is eager to support their growth.

Ebbe Groes, CEO and co-founder of EveryMatrix, said: “We are proud to welcome BetGoodwin onto the EveryMatrix platform. The growth they’ve experienced in the UK over the last two years has been remarkable, and we look forward to elevating this ambitious operator to the next level.

“This partnership highlights our commitment to delivering world-class software products and services in competitive, regulated markets like the UK.” In addition to sports betting, BetGoodwin will also benefit from EveryMatrix’s wider iGaming ecosystem. CasinoEngine will enhance BetGoodwin’s online casino offerings, integrating a vast range of games from leading providers, while GamMatrix will optimise player management and back-end operations. This partnership represents a significant step in BetGoodwin’s journey as a leading player in the UK sports betting market. With EveryMatrix’s scalable technology, BetGoodwin is positioned for continued growth and a stronger competitive edge. The collaboration showcases EveryMatrix’s ability to provide turnkey solutions that integrate sports betting, casino games, and payment services in a highly regulated .

Unlock winning moments: Discover the best odds on SiGMA Play.