On the brink of the Euro 2024 final, leading online bookmaker BetVictor finds itself in a precarious position. If England triumphs over Spain in Sunday’s match, the company faces a substantial payout that could significantly impact its bottom line.

Before the tournament in Germany commenced, BetVictor offered new customers an enticing deal: odds of 100/1 for England to win the tournament with a £1 bet. This aggressive offer, which was intended to attract new customers, has proven to be incredibly popular. Now, with England just one game away from glory, punters are eagerly awaiting the potential windfall. Sam Boswell, a spokesperson for BetVictor, acknowledged the potential financial implications of an England victory. “England lifting any trophy is always a bad result for bookies,” he said. “But this year, we are facing a much larger liability if Harry Kane and Co can go one step further than in the last Euros.” Despite the initial doubts and the team’s shaky start, England has managed to reach the final, bringing them tantalizingly close to ending 58 years of hurt. Chris Poole, director of trading at BetVictor, echoed Boswell’s sentiments. He admitted that the marketing department had persuaded him to agree to the ultra-aggressive offer. The offer’s popularity has exceeded expectations, leading Poole to joke that he will be watching the final from behind the sofa.

High stakes and high hopes

Meanwhile, BetVictor brand ambassador Harry Redknapp has expressed unwavering confidence in England’s chances. The former Tottenham manager has backed England to get over the line in Berlin, dealing a significant blow to the bookies. “I can’t believe the guys at BetVictor ever doubted England!” he exclaimed. “I have said it all along, our name’s on the trophy, we have the best squad by miles. It’s meant to be!” As the Euro 2024 final approaches, all eyes are on England and Spain. For BetVictor, the stakes are high. A victory for England could result in a multi-million pound payout, a prospect that is undoubtedly causing some anxiety within the company. However, regardless of the outcome, this situation serves as a reminder of the unpredictable nature of sports betting and the potential financial implications for bookmakers.

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