Excitement mounts as BlueRibbon Software teams up with Soft2Bet to offer a bespoke playing experience

B2B marketing platform provider BlueRibbon Software has entered a strategic partnership with the casino and sportsbook group Soft2Bet.

BlueRibbons agreement with Soft2Bet will see the operator implement cutting-edge jackpot-based solution across all the group’s online assets, further empowering Soft2Bet and solidify its competitive edge in the market as it offers bespoke online playing experiences. This coming together further enables Soft2Bet the ability to create bespoke, content-agnostic jackpots across global regulated markets, a move that is set to substantially improve the user experience for Soft2Bet’s players, as it adds a new level of excitement and anticipation during gameplay.

The intelligently designed BlueRibbon Player Engagement Platform, packaged in a seamless overlay, promises to enhance player loyalty and brand differentiation, giving Soft2Bet the capability to create bespoke player solutions tailor-made to their objectives. This partnership not only reinforces BlueRibbon as an authority in creative gaming solutions through its product-agnostic, real-time gamification tools, it confirms the intrinsic value of BlueRibbon products in being instrumental in the evolution of gameplay and next-generation engagement.

“Soft2Bet is an emerging leader in the online gambling industry and we at BlueRibbon are exceptionally excited to be partnering with such an industry mover and shaker. With product agnostic, real-time gamification tools, our Player Engagement Platform is geared up to enhance Soft2Bet’s player loyalty and brand differentiation while boosting their ability to incentivize players across regulated jurisdictions.” Dan Fischer, co-founder and CMO of BlueRibbon Software.

Teodora Breskovska-Hall, Head of Casino at Soft2Bet, is also excited about the new partnership: “The deal with BlueRibbon is bringing Soft2Bet to a new level in terms of rewarding customer activity. Our long-term strategy for our brands incorporates not only stunning designs but also unique user experience with innovative and interesting mechanics for user rewards and instant gratification to enhance the truly amazing overall atmosphere we have already created. The jackpots powered by BlueRibbon are an integral part of this and I am looking forward to a long and successful partnership.”

About SiGMA Expo:

The iGaming summit SiGMA is setting its sights on Asia. Our ground breaking Asian iGaming expo will be held in Manila, on the 8th & 9th of June 2020. SiGMA’s largest venue to date will bring together high quality conferences and content, premium networking opportunities, and luxury networking event. 10,000 delegates from across Europe, the US, and Asia are expected to attend, making this one of the biggest shows to unite East and West in the region.  To become a part of the fastest paced Asian iGaming event, book a pass or sponsor & exhibit.

For those planning to attend SiGMA Manila, AIBC Manila and ICE Asia at SMX on June 8-9th, this is the buzzing business environment to be expected: