Devilfish Poker, a free-to-play social community poker platform, announces the formation of its advisory board with the appointment of Mark McGuinness as its key advisor. The advisory board was established to guide Devilfish’s growth in emerging gaming verticals. The poker platform seeks to position itself and ascend in the casino, social poker and free-to-play gaming markets.

They will also focus on refining player engagement and integrating further NFT-based features.  Industry data reports a market value of around $8 billion globally and projected growth of over 8% annually. Digital elements such as skins, avatars and NFTs have aided in these figures by driving up the usage in younger players.

Poker resurgence in younger players

Co-Founder of W3 Marketing Ltd and Devilfish Poker, JJ Williams said “We have been continuing the legacy and rich history in the online poker space via its association with the late David A “Devilfish” Ulliott, a WSOP poker hall of famer.

Social Poker and free-to-play have been growing organically over the last few years. Poker has seen a resurgence in interest from younger digital natives who wish to experience the community first-game with the latest Web3 components of digital assets, such as avatars, skins, traits, and NFTs (non-fungible tokens) and digital ownership.

We have created a very loyal base of global next generation social poker players and followers across social media and community platforms such as Discord. The next logical stage of our growth was forming our advisory board and appointment of Mark McGuinness to lead our digital marketing partnership and collaboration plans.”

Mark McGuinness commented: “Firstly, Devilfish Poker has a great origin story within online Poker history, with the late Dave Ulliott, who is sadly missed. This is part of his continued legacy and the next chapter in one of the world’s oldest games.

JJ and his team have created and built, from the ground-up, a community and rebooted the game franchise and experience for today’s digital players who have grown up with social media, crypto, gamification, and digital asset ownership. The audience is global, and my role is to expand our social free-to-play community within both existing online Poker and broader verticals. We intend to be one of the category leaders in the whole genera of social poker, casino and sweepstakes industry.”

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