Entain, the global sports betting and gaming giant, has announced the appointment of Dafne Guisard as its new Chief Operations Officer, effective from 13 January. Guisard, who most recently served as Chief Strategy, Transformation, and Digital Officer at The Kraft Heinz Company, brings extensive expertise in global strategy and digital transformation to Entain. Her leadership is set to support Entain’s ambitious growth and operational goals as the company moves into the new year.
This move comes as Entain continues its expansion into new markets and introduces innovations across its betting and gaming platforms. She is expected to lead global strategic planning, manage M&A integrations, and oversee customer service improvements. Guisard will be directly , she will play a key role in maintaining Entain’s upward trajectory and aligning operations with its long-term vision.
Isaacs expressed confidence in Guisard’s ability and said, “Dafne brings a wealth of experience in driving strategic growth and delivering transformation on a global scale. Her appointment will help place Entain at the leading edge of innovation, as well as strengthen the executive management team as we build on a period of stronger-than-expected revenue growth and key market expansion. Dafne will be a tremendous asset to Entain.”
Guisard’s previous role at Kraft Heinz saw her leading digital transformation initiatives and developing forward-looking strategies for the global food giant. During her three-year tenure, she worked on 5-to-10-year operational models aimed at enhancing Kraft Heinz’s digital capabilities and market presence.
With a background in both strategic planning and digital innovation, Guisard is an MIT graduate and well-equipped to manage Entain’s next phase of growth.
Entain’s recent successes and strategic focus
In October, the company announced an eight percent growth in Net Gaming Revenue (NGR) for the third quarter, surpassing initial forecasts. This performance is supported by increasing engagement in sports betting, with Entain reporting record interest in both Olympic and NFL betting in recent months.
The appointment of a new COO underscores Entain’s commitment to sustaining this momentum and expanding its offerings in key markets, including the UK, Ireland, and the United States. As COO, Guisard will play a pivotal role in ensuring that Entain continues to innovate while maintaining operational efficiency.
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