Australia’s former political leaders John Howard (photo above left), and Malcolm Turnbull (photo above right), have joined forces with other prominent Australians in a call for a ban on gambling ads. The Australian government finds itself at the centre of a storm, tasked with the monumental responsibility of resolving the online gambling advertising conundrum. The critical decision that lies ahead – to enforce a ban or permit the persistence of online gambling advertisements – is one that will indelibly shape the trajectory of online gambling in the nation. The gravity of this decision cannot be understated.

The Alliance for Gambling Reform (AGR), backed by these influential figures, has issued an open letter demanding that the government and opposition commit to implementing all 31 recommendations from the Murphy report. This report, chaired by the late Labor MP Peta Murphy, advocates for a phased three-year ban on all forms of online gambling advertising. The AGR warns of the escalating social harm caused by Australia’s “gambling addiction”, including financial loss, health and mental health issues, partner violence, family break up, and suicide. The letter highlights the insidious tactics of gambling companies, which are allegedly grooming children as young as 14 through social media. The inundation of gambling ads, particularly during major sporting events, is seen as a significant factor in ensnaring a new generation of gamblers. AGR’s chief advocate, Tim Costello, has vowed to intensify pressure on the government as the election approaches.

Consequences of inaction

Despite the government’s fear of backlash from gambling companies and media organisations profiting from their advertising, the AGR remains steadfast in its mission. The alliance believes that a total ban on all gambling advertising is essential to protect children and prevent the devastating consequences of gambling addiction. The opposition leader, Peter Dutton, has acknowledged the concerns of gambling companies and is awaiting the government’s proposal. Meanwhile, Communications Minister Michelle Rowland has affirmed the government’s commitment to minimising harms from online wagering. As Australians lose $25 billion a year to gambling, the real cost of inaction is becoming increasingly apparent. The question remains whether the government will heed the call for a total ban on online gambling advertising, or will it succumb to the vested interests of the gambling industry?

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