SiGMA Group has confirmed that Mex Emini will take on the role of CTO for SiGMA Play. 

Emini, previously CTO at KaFe Rocks, joins with a wealth of experience to his name – bringing over 18 years of superior expertise in tech and data leadership, strategy execution, product development, stakeholders relationship, budgets planning, mergers and acquisitions, and a strong record of successfully aligning technology with business goals.  

He brings deep competence in digital marketing technologies and user acquisition intelligence, with experience innovating, growing, and building scalable technology products for the iGaming and the marketing industry in general. 

His strategy over the coming year will focus on building a customer centric technology that revolves around data and insights, that will accelerate time to market, skyrocket market expansion and provide personalised offers to customers.

“I’m honoured and delighted to join the amazing team at SiGMA, the world’s leading hub for everything iGaming. I will be advocating to connect the industry together and serve our users better.

“With our worldwide presence and extensive experience we hope to create a long term strategy based on technology and data that benefits everyone,” said Emini.

Commenting on his appointment, SiGMA Play’s COO, Sophie Crouzet, said, “We’re delighted to welcome Mex on board. With our affiliation branch and digital products growing exponentially, Mex will be a great addition to the team as we continue to focus our energy on this new direction for SiGMA.”