FotMob, a go-to app for over 20 million football enthusiasts worldwide, has recently taken a significant step by announcing a multi-year, exclusive partnership with bwise Media. Starting in January 2025, bwise Media will manage FotMob’s global ad sales and iGaming partnerships across major markets, with a strong focus on the US and UK.
Details of strategic partnership
The FotMob-bwise partnership aims to leverage bwise’s extensive media expertise to maximise engagement and brand value for advertisers on the FotMob app. The collaboration will commence with a specific focus on two of FotMob’s largest markets, the US and the UK, along with other regulated markets worldwide. This partnership embodies bwise’s commitment to delivering cutting-edge advertising solutions that enhance user experience without compromising content quality.
This partnership introduces innovative ad solutions that go beyond traditional digital advertising. Dynamic display formats, hero placements, and native ad integrations provide iGaming brands with a flexible and highly visible advertising space. These options are crafted to ensure that ads are not only seen but are also effective in capturing fans’ attention at the right moments.
With an extensive user base in the US and UK, FotMob and bwise plan to optimise engagement in these core regions while expanding into other key markets. By utilising localised ad campaigns, bwise intends to craft advertisements that resonate with each market’s cultural and sporting nuances, thus enhancing relevance and user engagement.
Christer Nordvik, CEO of FotMob, expressed his enthusiasm, stating, “FotMob has established itself as an indispensable platform for football fans around the world, and with bwise as our partner, we’re opening new ways to deliver valuable content and targeted advertising to our audience.”
Similarly, Sebastian Paris, COO and co-founder of bwise Media, said, “We are thrilled to partner with FotMob, a global leader in football live scores and content. Our expertise in sports media and iGaming will help FotMob drive real value through innovative ad experiences for its fans.”
This partnership is anticipated to drive significant growth and reach for both FotMob and bwise Media. By combining FotMob’s extensive user base with bwise’s targeted advertising solutions, both companies are set to achieve a greater market presence. This mutually beneficial collaboration underscores the potential of targeted sports advertising.
Football fans are at the heart of this partnership. With relevant and personalised content, fans can enjoy an enhanced experience that brings additional insights and excitement to their matches.
Looking ahead, FotMob and bwise plan to expand their market reach, continuing to innovate in digital advertising for sports. This partnership aims to not only grow in current markets but also to expand into new ones, offering advertisers even more opportunities to engage with passionate football fans.
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