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Italy’s lockdown easing impacts iGaming revenue growth negatively

Content Team September 23, 2020
Italy’s lockdown easing impacts iGaming revenue growth negatively

Italy’s online casinos saw a spike in online gaming during the height of the COVID pandemic but as lockdown eased, revenue growth for iGaming companies declined 

The month of July, showed the weakest figures in revenue since February. August saw just a 2% increase from the relatively low number in July. The year on year increase for the online casino vertical is still extremely high with 41.4%.   

lockdown The poker vertical also recorded marginal growth in cash game revenue and tournament rake and fees but has also fallen far below the highs recorded in April, at the height of lockdown where gaming revenues were almost 4 times higher. 

PokerStars remained the market leader in the vertical but its market share declined from 13.0% in July to 12.4%.  Sisal came in second with 8.2%, and Lottomatica 3rd with 7.8%. 

Sports betting totals in August dropped significantly from July’s and the biggest month-on-month decline in revenue was down 27.2%. This drop came despite the month seeing the conclusion of the Serie A season, and the final stages of the Europa and Champions League – with Internazionale making it to the Europa League final. 

Across the online and retail channels, Snaitech led the way, accounting for 16.5% of all revenue, ahead of second placed Goldbet – the retail market leader – on 14.2%. Eurobet Italia followed in third on 13.1%. 

All data and figures from the regulator are processed by leading European corporate advisory firm Ficom Leisure, a specialist in all segments of the betting and gaming sector. 

SiGMA Agenda:

SiGMA Group Americas Digital Summit is running from the 22nd to 24th September, bringing well-known faces from the Latin American gaming and tech sector to a series of in-depth debate panels, with content offered in Spanish, Portuguese, and English. The 7th edition of SiGMA Europe will move its November event to February 16th to 18th 2021.
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