Kiron Interactive, a leading provider of virtual sports titles, has announced a strategic partnership with SuperSportBet, marking a significant step in strengthening its presence in the South African market. This winning partnership will see Kiron’s virtual sports titles, including football, horseracing, and motor racing, become available to SuperSportBet customers. In addition, jump racing and numbers games will also be on offer, providing players with a wide choice of betting options. Steven Spartinos, co-CEO of Kiron, expressed confidence in the partnership, stating that SuperSportBet brings “unrivalled authenticity that will give players full confidence in the realism of our games.” This sentiment was echoed by Marco Coetze, interim general manager at SuperSportBet, who highlighted the diverse array of matches available as a key factor in complementing the enjoyment of traditional live betting for their customers. Kiron’s games allow players to place multiple bets on a variety of virtual fixtures modelled after real sports contests. These games offer familiar in-play sports betting markets and events every two minutes, providing a fast-paced and engaging betting experience.

Impact on South Africa’s betting sector

This partnership is set to have a significant impact on South Africa’s betting landscape. The introduction of Kiron’s virtual sports titles to SuperSportBet’s platform will not only enhance the betting options available to customers but also contribute to the growth and diversification of the country’s betting industry. The partnership also represents a strategic move for Kiron Interactive as it seeks to expand its footprint in the African market.

South Africa, with its growing sports betting industry and increasing demand for diverse betting options, presents a lucrative opportunity for companies like Kiron.

The partnership between Kiron Interactive and SuperSportBet marks an exciting development in South Africa’s betting landscape. By offering a diverse range of virtual sports titles, this alliance is set to enhance the betting experience for customers and contribute to the growth of the country’s betting industry. As the partnership unfolds, it will be interesting to see the impact it has on the evolution of virtual sports betting in South Africa.

The company was founded in 2001 and is based in Johannesburg, South Africa. Kiron Interactive offers a wide range of virtual sports games, including horse racing, football, motor racing, and many others. Games are designed to replicate real sports contests, allowing players to place bets on a variety of virtual fixtures with familiar in-play sports betting markets. Over the years, Kiron Interactive has established a strong presence in the global gaming market. They have formed partnerships with various betting and gaming operators worldwide, providing their virtual sports products to both retail and online operators. Kiron Interactive’s products are known for their high-quality graphics, realistic gameplay, and robust betting options. They use advanced animation technologies to create their virtual sports games, ensuring a realistic and immersive gaming experience for players.

———-The next SiGMA Africa Summit takes place in Cape Town between 11-13 March !  SiGMA Africa event kicks off in Cape Town, South Africa on the 11 March. Building on the success of its inaugural edition in Nairobi, Kenya, in January 2023, SiGMA Group recognizes the need to foster collaboration and innovation within the industry.