The National Basketball Association (NBA) has officially announced a multiyear partnership with Novibet, making it the league’s first official betting partner in Greece. This association aims to offer more engaging NBA experience for fans in the country, offering a range of opportunities, including access to official NBA merchandise.

As part of the deal, Novibet plans to organize local events and give select fans the chance to attend live NBA games in the United States. Additionally, Novibet will gain visibility on the NBA’s localized social and digital media channels across Europe. The collaboration also includes Novibet becoming the presenting partner of a localized version of NBA Pick’Em: Bracket Challenge, a free prediction game for fans.

Expanding NBA’s footprint

With this association, the NBA continues its approach of increasing its global footprint, particularly in Europe where basketball has massive popularity. Greece, known as home to a passionate basketball fanbase and a growing sports betting scene, presents a perfect opportunity for the league to connect with its audience in several innovative ways.

Enhancing fan engagement

Under this partnership, Novibet will have access to official NBA data, enabling them to provide fans with real-time statistics and insights. This will upgrade the betting experience, allowing users to make informed decisions while placing their bets. Moreover, Novibet plans to roll out a series of promotional campaigns and offers prepared specifically for NBA fans, further improving their interaction with the league.

Quotes from the leaders

Novibet owner, Rodolfo Odoni, showed excitement about the partnership, stating it will raise the audience’s enthusiasm for the NBA and provide unique entertainment that celebrates basketball culture in Greece. He indicated that this deal is an important milestone for Novibet. He said, “This collaboration allows us to elevate the audience’s excitement about the NBA and provide fans in Greece with unique entertainment opportunities that celebrate the spirit of basketball. “As NBA basketball continues to grow into one of the most popular sports in Greece, captivating fans with its gripping action and vibrant culture, this collaboration represents a significant milestone for our organisation. “Novibet will integrate NBA branding into our platforms, delivering our users a premium and immersive experience. We look forward to this exciting journey ahead, starting from today.” Kuljeet Sindhar, NBA VP of International Gaming & Data Ventures, highlighted that passionate NBA fans in Greece will have more opportunities to connect with their favorite teams and players. With the 2024-25 NBA season approaching, he looks forward to engaging Greek fans in new and creative ways.

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