Company strengthens senior team with experienced industry executive

Casino and sportsbook platform provider Soft2Bet has announced the appointment of Pablo Ferreira as its Chief Marketing Officer.

Following a successful spell as its Head of Country Managers, Ferreira’s new position will involve overseeing the marketing and promotion of Soft2Bet’s 30+ operator portfolio, including the SBC award-winning casino, Wazamba.

The platform provider’s new CMO brings a wealth of industry experience to the role, following a multi-year stint as Head of Marketing in LatAm and Spain for GVC Holdings Plc, and a managerial tenure at Sportingbet. Ferreira’s remit will include creating the promotional strategy for Soft2Bet’s flagship 2021 sportsbook, a highly anticipated brand launch scheduled for the coming months. The company currently holds MGA, SGA and Curacao licences, with further certification from the EU set to follow.

Boris Chaikin, CEO at Soft2Bet, said: “We are thrilled to name Pablo Ferreira as Chief Marketing Officer and have no doubt that his appointment will bring continued success to the business.

“We’re gearing up for a busy year here at Soft2Bet, but with such talented employees as Pablo on board we will continue to exceed the requirements of partners across the globe.”   Pablo Ferreira, CMO at Soft2Bet, said: “Becoming Chief Marketing Officer at Soft2Bet is a fantastic step for me personally, and managing such a talented and hardworking team will be a real privilege. “We’ve made tremendous progress in recent months, winning awards, releasing new products, and extending our ever-growing commercial reach even further. Looking to the year ahead, I have no doubt that that success will continue.”