In his keynote at the BIS Americas 2024 Summit, Alexandre Tomic, founder of Alea, discussed the complexity and risks in game supplier integration and offered words of advice and strategies for success. With over two decades of experience in the field, Tomic shared valuable perspectives on the evolution of game aggregation and the challenges that operators face in today’s landscape.

Complexities of game supplier integration

Tomic highlighted the transformative shift from the era of downloadable casinos to the current scenario where numerous software providers offer a vast array of games. He emphasized the significance of efficient integration strategies, shedding light on the risks associated with relying solely on external aggregators.

“To be honest, when I started in 2012 with Slots Million, we integrated two software providers. It was NetEnt and BetSoft. Okay, and then we came with other ones slowly. Would I have used an aggregator back in time? Definitely not. Why? They were eating latency…”

The imperative of developing robust APIs

A key takeaway from Tomic’s address was the critical role of Application Programming Interfaces (APIs) in ensuring secure and seamless operations. He stressed the necessity for operators to develop their APIs, asserting that this empowers them to maintain control over their platforms’ functionality and security. By elucidating the importance of API governance akin to the banking industry’s standards, Tomic underscored the paramount need for robust technological infrastructures in the realm of online gaming.

“If I’m here to give you some advice, is to tell you, as operators, develop your own API, give it to the software providers, and force them to integrate your API. That’s the most important thing…”

Recommendations for operators and software providers

Tomic’s recommendations encompassed a dual approach, advising operators to cultivate their APIs for enhanced control and security, while urging software providers to prioritize API development to align with industry standards. By fostering a collaborative ecosystem where both parties uphold stringent API protocols, the industry can mitigate risks associated with potential vulnerabilities and ensure a more resilient operational framework. Tomic’s keynote speech at the BIS SiGMA Americas Summit not only provided a comprehensive overview of the challenges inherent in game supplier integration but also offered pragmatic solutions and forward-looking strategies for stakeholders in the online gaming sector to navigate this intricate landscape successfully.