VBET prioritises player safety with Mindway AI partnership in Netherlands

Sudhanshu Ranjan November 5, 2024

SiGMA news

VBET has recently entered a strategic partnership with Mindway AI, a leading developer of responsible gaming solutions powered by artificial intelligence. The collaboration is set to make a significant impact on the Dutch gaming market, where VBET aims to prioritise player safety and responsible gaming. This partnership focuses on integrating Mindway AI’s GameScanner technology, a robust tool that utilises advanced algorithms, neuroscience, and AI-driven insights to recognise and address potential gambling-related risks early on.

Overview of this partnership

VBET has established itself as a premier player in the sports betting industry, offering innovative betting experiences backed by the advanced technology of BetConstruct. With over a decade in the industry, VBET has strategically expanded across multiple international markets. Now, the company is bringing its commitment to responsible gaming to the forefront with its recent entry into the Dutch market.

Mindway AI is an industry leader in developing tools for responsible gaming. The company specialises in AI-driven solutions. Mindway AI’s flagship product, GameScanner, has become a trusted tool among betting operators worldwide. Through this partnership, players can expect a safer, more supportive betting environment. GameScanner’s early intervention capability is designed to mitigate risks, contributing to a more responsible gaming experience.

Ed Quigley, Regional Director for the Netherlands at VBET, highlighted the importance of this partnership in meeting the company’s compliance and responsible gaming needs.

Quigley expressed, “The collaboration between VBET and Mindway AI in NL will have a transformative effect on our compliance needs in The Netherlands. VBET will now be better served to proactively detect early signs of problem gambling through its AI technology. The partnership enables VBET to offer an even safer igaming environment for our players in the Netherlands which is core to our values.”

Mindway AI’s CEO, Rasmus Kjaergaard, expressed excitement about the collaboration, praising VBET’s commitment to responsible gaming. Kjaergaard stated, “We are excited to partner with VBET, a company that shares our vision for a responsible and innovative gaming industry. With GameScanner, VBET can now offer an even safer betting experience, demonstrating an exemplary commitment to its players.”

What makes this partnership crucial for Netherlands?

The Dutch market offers a new avenue for growth while posing a unique challenge in terms of compliance. This collaboration with Mindway AI will allow VBET to strengthen its presence in the Netherlands by prioritising responsible gaming. For VBET players, this partnership offers added layers of security and player protection. Early intervention tools and AI-supported monitoring empower VBET to create a supportive atmosphere where players can enjoy gaming responsibly.

The collaboration has the potential to redefine industry standards in responsible gaming. Should the partnership succeed in the Netherlands, it may inspire similar initiatives in other regions, expanding the influence of AI-driven player safety tools.