The Brazilian sports betting market is rapidly expanding, and Aposta Ganha, one of the sector’s fastest-growing companies, has bolstered its leadership team with the appointment of Vitor Paulin as its new Chief Marketing Officer (CMO). With 15 years of experience across various industries, Paulin joins the company with a clear mission: to drive growth and enhance the brand’s presence in Brazil and Latin America. Founded six years ago, Aposta Ganha has established itself in Brazil through its innovative approach. The platform offers unique features such as instant deposits and withdrawals via Pix, betting options starting from just one real, 24-hour customer service, and a wide range of sports, online games, and live casino options. Elvis Lourenço, CEO of Grupo Aposta Ganha, expressed his enthusiasm about Paulin’s arrival, emphasising that his experience and deep operational insight will be crucial for the company’s next phase of growth. “We are thrilled to welcome Vitor to the Grupo Aposta Ganha team. His focus as CMO will be pivotal in our upcoming growth phase. His extensive marketing experience and profound operational understanding make him the ideal candidate to lead our marketing efforts moving forward,” said Lourenço. Paulin, who has a diverse background in sectors such as technology, retail, education, and finance, brings a wealth of experience in leading marketing strategies, driving business growth, and managing e-commerce. His primary objectives will be to optimize internal processes, enhance the user experience on the platform, and strengthen the company’s internal communications—all in line with Aposta Ganha’s ambitious expansion plans. In addition to focusing on growth in Brazil and Mexico, Paulin will lead the exploration of new markets that could complement the group’s performance, extending beyond iGaming to explore other digital opportunities. Paulin sees his entry into the company as strategically timed, coinciding with Aposta Ganha’s consolidation in the Latin American market as Brazil’s regulated market begins to take shape. “I am excited to contribute to the company’s progressive plan and help achieve our key goals, ensuring that the user experience is continually optimized,” Paulin stated.