The International Betting Integrity Association (IBIA) announced that the multi-sector company Yolo Group has joined the guild.

In a press release, IBIA Yolo Group’s move comes ahead of the anticipated opening of the Brazilian sports betting market which will require, as a condition of license, that an operator engage with an integrity monitoring body.

IBIA further said that a number of Brazilian-focused operators joined the association in 2023.

According to H2 Gambling Capital, an independent authority on global gambling market data, IBIA members already account for over 60% of remote gambling in Brazil.

Yolo Group’s Sportsbet.io brand will now feed into IBIA’s leading global integrity monitoring network. The company joins around 50 companies and over 125 leading sports betting brands in IBIA.

Aside from sports betting, Yolo Group has bitcoinled casino Bitcasino and content aggregator Hub88.

The role of betting integrity body

IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and protects regulated sports betting markets from match-fixing.

Khalid Ali, CEO of IBIA, assures the association brings the best integrity protection available globally for sports betting.

“The association looks forward to working closely with the operator to protect it from corrupt betting activity both on a global stage and in relation to specific markets such as Brazil,” Ali said.

As for Matthew D’Emanuele, CEO of Yolo Entertainment at Yolo Group, being part of IBIA reinforces the company’s stand to take betting integrity seriously.

“Joining the IBIA is such an important step for us,” D’Emanuele said in a statement.

“Our industry relies upon safeguarding sporting competition, and we’ll be working closely with the IBIA to provide all the support we can to help provide a fun, fast, and fair environment for sports betting,” D’Emanuele added.

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