It seems like everyone is talking about eSports these days. Multimillion dollar tournaments in video games? What’s that all about? And then there’s the exciting and rapidly growing world of betting on eSports. More and more online casinos are offering it, and more and more punters are choosing to wager on the outcomes of rounds of such games as DOTA2, Counter Strike: GO, and many others. Since eSports are kind of a new thing, and betting on them is even newer, here at SiGMA we thought we’d give a good overview of the whole thing. So, stay on this page to find out what eSports are, how to bet on eSports games, what is different compared to traditional sports and what the best sportsbetting online venues are. This is the only guide you’ll ever need; we promise. Read this and you’ll be an eSports betting pro in no time placing all kind of bets on the top online sportsbook sites.   What is eSports and Why is it So Popular? In recent years, eSports have seen a meteoric rise in the mainstream. What was once the province of sweaty nerds at basement LAN parties is now a multimillion dollar business, attracting sponsorships and investments from some of the biggest name in the gaming and IT-industry sphere. [sigma-mt-blog-post-play recordids="516538,541413"] But what are eSports? Simply put, they are any competitive multiplayer games that can be played by more than one person. There are many different games that are considered eSports today. So-called “MOBAs” (Multiplayer Online Battle Arenas) like DOTA2, League of Legends, and Smite remain the most popular types. These games, in which teams of players compete to control crucial points on a map by using various hero abilities and tactics, are not the only type of game that’s out there. First person shooters (FPS) games can also be eSports. Counter Strike: Global Offensive is the most popular of these. Sports simulations like FIFA, strategy games such as Starcraft 2, and one-on-on fighting games like Tekken or Street Fighter are also eSports disciplines. When it comes to the players or perhaps more aptly, cyber athletes, they can play alone or in teams. Many of the most popular games are played team vs team, such as Overwatch, Valorant, Apex Legens. With the massive popularity of so-called battle-royale style games (Fortnite, PUBG) they too have started being featured at tournaments, even though certain purists in the eSports circle do not consider them to be truly a part of it.   How did it all begin with eSports? We already mentioned the LAN parties, and essentially the current eSport craze has evolved from multiplayer which has been part of video gaming since the very beginning. In fact, the very first home video game, Pong, was a table tennis simulation (albeit crude) that was meant to played one-on-one by two opposing players. But where it really heated up was with the advent of high-speed broadband internet. This popularized both the multiplayer games themselves (as players no longer had to be physically close to compete with one another) and watching streams of competitions on platforms such as Twitch. Of course, as the games grew in popularity so did the number of people who played them really well. From there, the fact that we’d eventually see a professionalization of what we now call eSports, was only the natural conclusion. Today, eSports are also popularized by Twitch streamers, many of whom have followings in the millions. Many countries in the world now have eSports associations too, further cementing the increasingly mainstream position of these virtual competitions. And of course, where there is contest, there is betting on the said contest. Online sportsbook sites have been increasingly getting in on the trend by offering punters the opportunity to take on action based on the outcomes of digital matches in many of the various eSport games. Proving the popularity of this new type of virtual sports competition, the market size of the eSports industry was over $1 billion in 2021 and it is expected to increase to $1.6 billion by 2024, according to the statistics and markets portal Statista. [get-play-banner] What is the Difference Between Traditional Sports Betting and eSports Betting? In essence, there aren’t many differences between betting on traditional sports and eSports. One consideration is that the eSports sportsbook market, because it is much newer, is less developed than the traditional bookmaking market. In practice, this means that an “industry consensus” hasn’t really emerged about which eSports should be included in a bookie’s selection. Anda also that more complex types of bets found in traditional sports betting may not be available when wagering on eSports. This is why, if you want to bet on eSports, it really pays to compare different sportsbook site options to see what’s available where. Outside of that, your experience of betting on eSports at any reputable and regulated online bookmaker’s website will be much the same as when you wager on games like football or basketball. Select the event offered, make the wager, and wait for the outcome. And just like it’s possible to bet on specific events in a sports match, so you can wager on what will happen in an eSports match. Some most popular option are number of kills or first blood (which team will make the first kill).   What Types of eSports Events Are There? Just like traditional sports have cups, leagues, and tournaments, so do eSports have various event and match types. As the industry developed, there emerged many different events in which e-athletes compete for glory, bragging rights, but also increasingly large boatloads of cash. Some of the most common types of events you will run into as you begin following eSports are tournaments and leagues.   Tournaments are the events to look for when you’re eSports betting In the tournament format, a number of teams (or individuals depending on game) duke it out through stages. It’s not that at all dissimilar from any traditional sports competition you may have been following before. Within tournaments themselves, there are a couple of ways that things can shake out, depending on organizers and the type of game being played (not all games are fit for the tournament format). Taking CS:GO as an example (one of the most popular eSport games out there right now) tournaments usually advance from group stage to the knockout/playoff and then to the grand finale. In one form or another this structure will be present in most tournament-style events you can wager on. Within the group stage, teams duke it out most often in more than one game. This is because one team may be better at one map (level) and another at a different one, so it is done in the interest of fairness. The most typically used ones are best out of two and best out of three. In some cases, usually in later stages of the competition best out of five may be used. Depending on the game, these games may last for hours. Which for fans of eSports is actually good news as they get to enjoy watching some excellent gaming action. As for how it goes in groups, usually a round robin system is used where every contestant plays against every other. Another often used method is similar to football leagues where teams are randomly seeded for the first round and in the second winners play against winners while losers play against losers. This is called “Swiss seeding.”   Leagues offer a sustained eSports betting experience Another type of event to follow are leagues. These are usually operated by third parties who monetize the streaming rights to the matches. Some of the most well-known leagues to follow are the ESL Pro League, a CS:GO organization, and for fans of League of Legends there is the Spanish Superliga. Some other ones to check out are the eGames, a national level competition as well as the Electronic Sports League which produces various worldwide competitions in many games. But there’s are just some out of the literally hundreds put on by various sponsors and organizers for games such as Rocket League, SMITE, Tekken, World of Tanks, and many more. The best thing about all these is that the matches can, almost 100% of the time, be watched for free on various streaming platforms. It is, of course, possible to purchase tickets and attend in person, but for those who can’t or won’t, exciting action is always just a click away. This is in stark contrast to traditional sports, where watching games usually requires a subscription to a sports channel package. The best place to get informed about eSports events is the websites of the leagues, eSports sections of gaming sites, or even a online sportsbook site where you can see which events you can actually wager on. [sigma-mt-blog-post-play recordids="643215,501298"] What eSports Betting Options Are There? Experienced sports punters are used to a developed sportsbook market where many different wagers can be placed. Luckily, the situation is much the same as in eSports betting too. While the sportsbook market for these events is relatively new, there are already quite a few products available to wager on. In this section, we’ll take a look at what’s being offered out there and also go through some eSports betting tips to help you make the most out of your wagering experience. There are two main types of betting on eSports that have emerged: skin betting and cash betting. When it comes to skin betting, it’s a bit different than what you’d do in a traditional online casino. Essentially, unique in game items (called skins) are held by a third-party provider (a skin betting site) and players use them like casino chips. With these chips, punters then proceed to play any number of games such as slots, roulette, and betting on match outcomes. Very importantly, skin betting sites are not regulated in the vast majority of jurisdictions and are therefore quite risky. This doesn’t make them necessarily illegal, but caution is advised. When it comes to cash betting on eSports, they are regulated by the same bodies that regulate traditional sports and offered by well-known and trustworthy brands you are already familiar with.   Types of cash eSports bets at sportsbook sites Of course, exactly what’s offered might depend on the specific online betting venue, but here are some types of wagers you will most commonly find. Let’s get right into it. Right of the gate is the most simple type of bet that you are probably already familiar with even if you’ve never actually bet on any sports match ever. Yep, it’s the good ol’ match winner (also known in some places as a “moneyline bet”). It’s the oldest and the most common, but sometimes simple things are the best ones. This is a very uncomplicated type of bet. Which team (or person) do you think will win the match? Place your bets accordingly. Of course, spice can always be added to a match winner bet by using various forms of handicap betting where you can bet on the performance of an underdog in a matchup. If you’re the kind of person that likes to make grand predictions, you’ll love an outright bet. In this method of wagering, you are putting money down on who will win the entire tournament or the entire league season. It’s a more exciting type of bet because it requires more analysis and prediction. Good online sportsbook betting sites will let you make these well in advance of the actual competition. Finally, there is the system (aka accumulator) bet. In traditional sports, these are the most often made bets, because the stacked odds can lead to some very impressive payouts. Of course, the more events you add to your bet slip, the higher the risk goes. It’s absolutely the same in eSports. This method of betting is the most advanced, the riskiest, but also the most potentially rewarding, which is why at online sportsbook sites it is the de facto standard kind of wagering. As in traditional sports, it is possible to also place live bets. These work the same as in traditional sports, you are betting while the match is ongoing as opposed to placing a wager beforehand.   eSport specific online bets So far, the bets we covered are the same across traditional and electronic sports. But, because of the specific nature of the video games being played, there are some types of bets you can only make when you wager on the outcomes of electronic video game contests. Now, these bets will depend on the specific game but they all entail betting on events that happen as part of the gameplay. For instance, in League of Legends you could bet on which team will win the first map, or in CS:GO you could bet on who will be the first to get 5 kills. More exotic types of wagering can be found on some sportsbook sites that have a heavy eSports focus. Which team will destroy the first tower, dragon, or inhibitor is an example of this type of wagering coming from League of Legends, but similar map elements exist in other MOBA games too. It goes without saying that these exotic bets are best left to those with a more than passing understanding of the game in question.   Some eSports Betting Tips - Keep your focus on games you’re most familiar with Yet another way in which traditional sports and eSports betting are familiar is in that you should keep your betting to the games you actually know something about. Many of the games offered are quite complex and if you aren’t familiar enough with the rules, your betting will be suboptimal. If you don’t really follow eSports now but are interested, the best thing would be to start watching tournament streams for different games and pick the one that seems most appealing to learn. - Follow teams and players Once you have a game you like, familiarize yourself with the teams and players that are in the leagues and that pop up in matches. By analyzing their historic performance on certain maps and situations you will be able to better predict matchups. You will also have a better feel for whether a particular bookie is offering you realistic odds. Be sure the check the teams’ and players’ social media too for any developments that may help you make a decision. - Be mindful of the event format Another thing to be consider when making an online eSports bet is the event format. Will it be a best of one, two, or three, or even five? Of course, the lower the number of rounds (games) the higher is the chance for an upset. Also keep in mind, in a best out of two, a draw is possible. - Check how the community is betting By following online tipsters, you can get a feel for how the world at large is betting on a matchup. The final decision is always yours, but it doesn’t hurt to crowdsource a little bit of wisdom. - Deposit Methods on eSports Websites & The Use Of Cryptocurrency Of course, in order to actually place a wager on an online casino of any type you will first have to somehow deposit monies. But, here, you are in luck. Owing to the fact eSports betting is offered by the same operators who are already very experienced in the industry, a vast number of payment providers are accepted. You can expect to be able to use debit cards such as MasterCard and Visa, and a whole selection of e-wallets such as EcoPayz, Neteller, Skrill, and many more. Importantly, you shouldn’t expect any limitations in payment methods when it comes specifically to online eSports betting. The same providers that you use for your other gambling will also work for your eSports action. - What about Bitcoin and other crypto? Cryptocurrency is huge right now, as investors pump money into Bitcoin (and a few other crypto tokens) hoping the value will go even further up. But if you like to use crypto the way it was originally intended to be used, that is for transactions including but not limited to gambling, you are in luck. Well, at most online betting venues anyway. Some still do not take cryptocurrencies. But many do, so if you’re a crypto-gambler that doesn’t mean in the least that eSports betting is not for you. Quite the contrary, a lot of the top places where you can wager on the outcomes for eSport matches take cryptos. Typically, the more popular ones are taken such as Bitcoin, Tether, Ethereum, and BTC Cash.   5 Best eSports Betting Sites Want to know where to wager on your favorite eSport games? We at SiGMA prepared this handly little guide to some of the top online casinos that offer sportsbook. LeonBet LeonBet is a sportsbook site offering a good selection of bonuses, many bet types, and a loyalty program. When it comes to eSports, some of the games you can bet on are CS:GO, DOTA2, League of Legends, Valorant, and others. BetDukes BetDukes is another great option for players interested in wagering on eSports. It accepts crypto, and there is a gamified loyalty scheme to enjoy. CS:GO, DOTA2, League of Legends, and other games can be wagered on. Play Fast Casino Play Fast is the crypto-friendly option for eSports gamblers as many tokens are accepted here, Bitcoin, BTC Cash, Dogecoin, Tether, Litecoin, Ethereum, and Tether, to be exact. So if you’re a cryptocurrency aficionado, you’ll love placing wagers on games such as Kings of Glory and Rainbow Six. Royal Panda Royal Panda is a good option to bet on eSports. This casino has less of a sportsbook focus, but it is a good place if you’re a casino gambler who likes to make occasional sportsbook wagers. 22 Bet 22 Bet is another crypto-friendly destination to make your eSports wagers. What sets this venue apart is the sheer number of games it has listed, including some more obscure titles such as Sekiro, Killer Instinct, and even Angry Birds. For those looking to bet on less popular games, this is the right place. [sigma-mt-blog-post-play recordids="487335"] eSports Betting FAQ Finally, we’ll take the time to answer some basic questions about eSports online betting that you might have. Is eSports Betting Legal? Generally speaking, yes. This will of course depend on where you live, but the rule of thumb is — if traditional sportsbetting is legal so is eSports betting. Note that this is for cash betting at regulated sites. Skin gambling remains unregulated virtually everywhere. Can I Bet on eSports Events Via Local Sportsbook? It’s best to wager on eSports events online at regulated online sportsbook sites. This way gives you the most security and confidence. If you live in a country where physical betting shops are present and legal, you may also be able to bet on eSports in person. How Do I Pick the Best eSports Betting Sites? When it comes to picking the sites to place wagers with, there are several things to consider. What deposit and withdrawal methods are accepted? What sort of bonuses are offered and can they be used in eSports wagers? What games are available? Luckily, you can get answers to most of these questions in our detailed top online sportsbook sites reviews. For everything else, we recommend you visit the site in question and take a look around.

Blackjack tournaments offer a unique and exciting way to enjoy this classic casino game. But before you dive in, it's essential to understand how these matches work and what strategies can help you succeed. This article will cover the blackjack tournament strategy to become a true winner. How to Play Blackjack Tournaments? For Blackjack tournaments, players pay an entry fee to participate and aim to collect the most chips within a set amount of time or to outlast all opponents via a series of knockouts. They have become increasingly popular in both land-based and online casinos. Although blackjack matches are ultra-competitive, they offer minimal risk because the player only risks losing the entry fee. Some contests may submit a free entry, but larger prize pools come from paying the entry fee. During the round, players compete against each other rather than the casino. All participants start with the same amount of chips and play the same number of hands, with the player who has the most chips at the end of the round advancing to play against other table winners. To succeed in a tournament, having more chips than the opponents at the end of each round is crucial. This requires not only knowing how to play blackjack but also how much to bet and how to react to opponents' chip counts. Progressing in a match with relatively few chips is possible if they are more than the opponents'. Therefore, participants must watch opponents' bankrolls to know if they are ahead or behind in the chip count as the round progresses. Tournament Blackjack VS. Casino Blackjack One significant difference between a contest and regular online blackjack is the amount of money at risk. Depending on their luck and strategy, a player can lose considerable money in a single night in traditional blackjack. On the other hand, in competitive blackjack, players only risk their entry fee and play with chips. Other significant differences that contrast the tournament & casino blackjack are: In a blackjack match, players compete against each other, and in a regular game, they compete against the dealer. In the contests, participants aim to collect more chips, but players tend to earn money in standard blackjack. Participants in contests can earn up to a six-figure prize. On the other hand, regular players can rarely win that enormous amount of money. Players should know how to outplay opponents, while in the regular game, it's essential to have specific techniques, such as shuffle tracking and card counting. The player's losses are limited to the competition entry fee in competition. However, You can always buy more chips if you lose your entire bankroll in standard blackjack. Types of Blackjack Tournaments There are different types of blackjack games, but there are also other types of contests. Each competition format has its regulations and objectives. Therefore, players must study the specific blackjack tournament rules before entering a game. Understanding the differences in formats can help players choose which games to join. We'll go through each type and explain how it works. Traditional Elimination Tournaments are the most popular format, where players compete only against those at their table. The table winners advance to the next round, and the others are eliminated. Players can pay a re-buy fee in most elimination matches and play again if eliminated. Tournaments with Elimination format was made famous by the televised Ultimate Blackjack Tournaments. After a certain number of hands, the player with the lowest chip count is eliminated. Non-Elimination or Accumulation Tournaments allow players to compete against each other to win the most chips after several rounds in this format. The leaders are often posted on a leaderboard, so players know how much they need to win to overtake the leaders. Mini-Tournaments have a low entry fee and take less than a day to complete, with a prize pool of $2,000 or less. They are usually held weekly in land-based casinos and often daily in online casinos. Major Tournaments have higher entry fees, take more than one day to complete, and have a sizable prize pool, often six figures. Casinos that offer major contests usually hold them over a weekend, offer the contestants free or discounted rooms, and typically include a banquet and gift. Live-Money Tournaments require players to purchase the chips, which can be exchanged for cash at the end of the tournament. So in live-money tournaments, players risk their own money. Sit 'N' Go Tournaments are continuously running matches that begin once six players have been assembled. In addition, sit 'n' Go contests have become popular on internet sites that offer blackjack contests. Required Skills for Blackjack Tournaments Players must possess skills beyond basic knowledge to succeed in a match. Developing a solid set of skills takes practice and dedication. However, the primary set of skills to be a victorious opponent in the competition include: Deep understanding of the game's regulations, cards, and odds associated with different hands. Strong observation skills to keep track of the opponent's chip counts and make betting decisions based on the insight. Quick thinking is crucial during the gameplay, as you must calculate the potential outcomes of your opponents' bets. Know when to bet high/low, when to correlate or increase bets, and how to lock out opponents. Calculate a player's game balance depending on their bet's outcome and determine their possible outcomes. Knowing the basic blackjack strategy and when and how to deviate from it is also essential. Blackjack Tournament Strategy Implementing the right strategy for the blackjack tournament is critical to becoming a successful player. In competition, you must consider many factors when betting and deciding whether and when to double down, hit, stand, or split. So, we'll go through the necessary steps to implement a winning blackjack strategy. How to Win Blackjack Tournament To win a blackjack match, it is crucial to have a good strategy in place. At the end of the tournament, placing a large wager, often recommended as half of your chip stack can give you an advantage. If you receive a pair, you can split it, and if you have enough chips left, you can double down on a two-card total that justifies it. When you reach the final table, your first rule should be not to bust out early. Instead, you should wait and see how other players bet before making big wagers. In the final hand, most of your opponents will go all-in, so you should do the same but keep one chip to advance in case the dealer wins. If you’re wondering ‘’How to win blackjack tournaments’’, the understanding of final hands will help you: You should start making larger bets at Hand 10 point in the tournament, but not too much, as you don't want to risk losing your chip lead. Keep your chances close to what your competitors are making, but be prepared to raise them slightly if necessary. Hands 17-18 are critical hands in the final table, as they can make or break your chances of winning. If you are leading, keep the pressure on with the same bets you have been making. If you are close to the pack, bet up to one-third of your stack. If you need to catch up, bet half your stack. Hand 19 is a significant hand, as it can be the difference between winning or losing the tournament. If you lead by more than a maximum wager, bet enough to get two stakes ahead plus $5. If you show by a small amount, watch the other bets closely and try to get ahead by a maximum wager plus $5. If you are not leading, try to bet up to half your stack. The higher payoff for first justifies busting out here and taking a lower profit. Hand 20 is the tournament's final hand, and you want to be the chip leader after this. Set your bet accordingly. That should be considered if most participants are close, and you can guarantee a second-place finish with a sure bet. Otherwise, bet the maximum. You should also consider that all players may lose the last hand while playing. If this happens, will you have enough chips to take first? When six or seven participants are still competing for first or second, and each is making the maximum wager, you may have a better chance of making a little bet, keeping more in reserve, and hoping the dealer has a killer hand. Do this if there is no way for you to get first, second, or third unless the dealer beats everyone. Betting Strategy for Blackjack Tournament One of the critical things to keep in mind is to avoid betting more than your bankroll. While it may be tempting to bet big to increase your bankroll quickly, it is a risky strategy that can result in losing everything in your first hand. Instead, bet conservatively and adjust your bets accordingly as the progresses. When you are not leading, it is advisable to bet slightly less than the chip leader. This will allow you to stay in the game without risking too much of your bankroll. If you are leading, however, you should consider betting slightly more to maintain your lead and stay ahead of the competition. It is essential to pay attention to the other players' betting patterns and adjust your bets accordingly. For example, if most players are betting aggressively, it may be wise to bet conservatively to avoid losing your chips. Similarly, if most participants are betting conservatively, you should take a more aggressive approach and bet more to gain an advantage. When in doubt, saving one chip and waiting for the next hand is always a good idea. This will allow you to stay in the game and open your options. Knowing when to split while playing blackjack is essential. Splitting pairs and doubling down is also crucial in matches. Generally, you should split pairs when you have a couple of eights or aces and double down when you have 11. However, you should also consider the other players' cards and adjust your strategy accordingly. By following these tips and knowing when to split pairs and double down, you can increase your chances of winning the match. Blackjack Tournament Tips Participating in a blackjack contest can be an exciting experience. Here are some tips to improve your chances of success: Read and understand the regulations, including the number of rounds and hands per round, updates on the leaderboard, and gameplay practices such as betting limits and surrender options. Pay attention to your opponent's cards, actions, and the leaderboard while playing, and adjust your betting and decision-making accordingly. Consider your position in the betting rotation and adjust your blackjack tournament betting strategy. Be aware of the time and chip count, and adjust your bets. If you're lucky to be near the top of the leaderboard, manage risk to maintain your lead, and don't be reckless. Most importantly, have fun. Remember, the game's goal is to be entertained; if you don't win, there is always another chance. Conclusion Participating in a tournament requires a different strategy than regular online blackjack. Participants must understand the game's rules and odds and develop observation and quick-thinking skills to succeed. Implementing the right betting strategy and knowing when to split pairs and double down is also crucial in increasing the chances of winning the game. Remember, while the goal is to win, the main objective is to have fun and enjoy the thrilling experience of a blackjack tournament. FAQ What is the 212 strategy in blackjack? The 212 strategy in blackjack is a betting strategy where a player starts with a base bet, then doubles the bet for the second hand, returns to the base bet for the third hand, and then doubles the bet again for the fourth hand. How does a blackjack tournament work? A casino blackjack tournament typically works by participants paying an entry fee to participate and competing against each other to win the most chips within a set time or by outlasting all opponents via a series of knockouts. Do you hit on 15 or 16? Whether to hit on 15 or 16 in blackjack depends on the dealer's upcard. However, as part of the blackjack tournament strategy, the players are generally advised to hit on 15 or 16 against a dealer's seven or higher and to stand against a dealer's 2 through 6. How long does a Blackjack tournament last? The length of a blackjack tournament can vary depending on the format and directions of the tournament. Some contests may last a few hours, while others may span several days or weeks.

Google has recently updated its policies on gambling ads, which is a category known for its complexity. Running these ads now requires even closer adherence to Google's specific guidelines. These changes underscore the need for marketers to stay informed and compliant to make the most of Google's advertising platform while following its rules. Let's see what these updates mean for your gambling marketing strategies. Google's Framework for Regulating Gambling-Related Ads Marketers should be aware of the required certification and nuances in Google's gambling ad policies to promote specific platforms successfully. Let's go into more detail for a better understanding. Land-Based vs. Online Gambling Google Ads Google differentiates between ads for physical casinos and online gambling platforms, with each subject to its own set of regulations: Land-Based CasinosOnline CasinosGoogle ads can promote a Las Vegas casino or a poker tournament, but they must align with the legalities of the area they're targeting and the advertiser needs to obtain a valid ads certificate from Google. If you're advertising a casino in a region where gambling is restricted, your ad won't see the light of day on Google.Google demands evidence that you're a legitimate operator, complying with the laws of the country or region where your ad will run. A Google gambling ads certificate is required for all online betting sites, casinos, lotteries, scratch cards, bingo, and slot platforms. Even sportsbook and casino bonuses and promotions (like bonus codes or tips) need this certification. Obtaining Gambling Ads Certification Google requires advertisers of gambling-related content to obtain certification that involves specific documentation proving legitimacy and compliance. This certification demonstrates compliance with Google's advertising policies and local gambling laws. It varies based on the type of gambling activity and the geographical target area: Privately-licensed operators: In countries where online gambling is allowed, fill out the online gambling application in the Google Ads Help Center and provide the necessary information to meet Google's standards. State-run entities: In areas allowing only state-run gambling, complete a dedicated form that details your entity's operations and provide your website URL. Social casino games: Submit your application with details like website URL or app, Google Ads customer ID, and target country. A separate application is needed for each targeted country. Special Considerations for Different Gambling Formats Google has different ad policies for NFT gambling, social casino games, and sports betting sites, so let's examine that: NFT Gambling NFTs are new in digital advertising, but Google has set clear boundaries. You can advertise NFT games that offer in-game purchases like virtual apparel and other items, but if your game involves real value betting or casino-style mechanics with NFTs as prizes, it's a no-go. Social Casino Games Yes, you can advertise social casino games, but you need to walk a fine line. These ads must never target minors or suggest that there's real money to be won. The games can emulate a casino experience but can't involve actual gambling. Sports Betting Platforms Advertising sports gambling is heavily influenced by regional rules. If you take the US as an example, you can only advertise if you're a state-approved entity. This means your sports betting services must be legally recognized in the state you're targeting. The Cost of Getting It Wrong If your ads repeatedly violate these policies, Google will not only reject your current ads but may also suspend your account. Such a suspension means a full stop to any ongoing and future advertising efforts on Google. Moreover, this isn’t just limited to your existing account. Any new accounts you try to create will be automatically suspended. This kind of setback can jeopardize your online presence and tarnish your brand and credibility. Tips to Consider When Creating Google Ads You have to have a keen eye for detail and a deep understanding of the dos and don'ts to manage gambling ads smoothly. Here are some specifics to keep in mind: Don't Skirt Around Local Laws Put simply, if online casino platforms or games don't mesh with the gambling laws of the area you're targeting, don't advertise them. Google closely monitors legal compliance, so align your ads accordingly. If they follow local laws, they stand a good chance of being approved. Get Certified Before creating gambling ads, Google Ads certification is a must-have. It's your entry ticket to the gambling ad space on Google, as it confirms that you understand and comply with Google's specific rules. Be Transparent About What You're Promoting Your ad should not contain any misleading information. Also, be crystal clear about your connection with the casino you're promoting. Ambiguity or glossing over details will raise red flags with Google. If you're showcasing specific types of games, make sure your ad reflects that. Avoid an Unauthorized Use of Trademarked Terms If you use these terms without explicit authorization, you're essentially infringing on someone else's intellectual property, which is a clear violation in Google's eyes. The consequence? Google can immediately reject your ad. To avoid this, either obtain direct permission to use trademarked terms or opt for safer, non-trademarked language in your ads. Don't Forget to Display Responsible Gambling Practices Your landing page should be a beacon of responsible gambling practices. Include clear information about age limits, the risks of addictive gambling, and where to seek help. Google takes a hard stance on any oversight in this area. Transforming Challenges into Opportunities with Google Ads Venturing into Google’s gambling ads can be a smart marketing move, but it’s not without its challenges. The upside? Access to a massive audience and the potential for significant returns. The catch? You need to navigate a minefield of strict rules and regulations. Get it right, and you tap into a goldmine. Get it wrong, and you could face penalties. If you’re up to speed with Google’s policies and ready to play by the rules, then yes, this could be a lucrative channel for you. But tread carefully; this game involves thorough preparation.

Horse racing is a dynamic sport that has captured the attention of many spectators and fans for centuries. It involves two or more horses ridden by jockeys in the race to the finish line. The main goal is to find the fastest horse that can run specific distances dictated by a particular event.   Horse races include flat, steeplechasing, harness, and endurance racing. Events like the Kentucky Derby or Cheltenham Festival, for example, attract both casual audiences and horse race betting enthusiasts worldwide. In this post, we'll go through the horse racing basics, the fastest horse breeds, and some of the best specimens in the world. What Are the Fastest Horses Ever in Recorded History? Winning Brew, Secretariat, and Eclipse are singled out as the fastest horses of all time, even though numerous champions have graced the track throughout the history of horse racing. Below we take a closer look at why these three horses are listed as the fastest. Winning Brew Known as the fastest horse in the world, Winning Brew holds the Guinness world record for the fastest quarter-mile time. Born in Kentucky, he was trained by Francis Vitale and ridden by Joe Judice. On July 26, 2008, he set a record as a two-year-old by racing a quarter-mile in 20.57 seconds at the Penn National Race Track in Grantville, Pennsylvania. The colt's exceptional burst of speed earned him a place in the history of horse racing. Unfortunately, Winning Brew's career was cut short due to an injury, and he retired after setting the record. He was later sold to a breeding farm, where he had several successful offspring. Secretariat This renowned racehorse, known for his exceptional speed, was born in Virginia in 1970. The owner of the Meadow Farm, Penny Chenery Tweedy, and her crew were responsible for Secretariat's immense success. The so-called Big Red received the Triple Crown in 1973, winning the Kentucky Derby, Preakness Stakes, and Belmont Stakes. He became the first horse to do it in 25 years. Secretariat's most impressive performance happened in the Belmont Stakes, winning by 31 lengths while setting a record pace for the 1/2-mile dirt course. His record-breaking time of 2:24 remains the fastest in the event's history. Secretariat's speed record in the Belmont Stakes in 1973 was 37.5 mph. The Eclipse Eclipse was a fantastic racehorse and among the greatest Thoroughbreds ever. A large, muscular horse born in England in 1764, he had a good stride and a competitive spirit and was considered the world's fastest horse at the time. He was undefeated in 18 races, winning all of them easily and setting records for decades. Eclipse's success on the track made him a celebrity and helped promote Thoroughbred racing in the United Kingdom. At the age of five, he retired and became a highly successful sire, passing on his extraordinary genetics to future Thoroughbred generations. Eclipse remains one of the sport's best-known names. The Fastest Horse Breeds There are countless breeds globally, but not all are suitable for racing and, consequently, betting. If you want to bet on horse racing effectively, you need a good grasp of the fastest horse breeds, so let's take a look: Akhal-Teke This breed is rare and originates from Turkmenistan, a Central Asian country. Akhal-Teke horses are famous for their outstanding speed, endurance, beauty, and distinctive metallic coat that shimmers in the sunlight, giving them the golden horse label. The breed's exceptional physical characteristics, such as slender bodies and long heads, distinguish it from other horse breeds. Regrettably, their numbers have declined, with just a few thousand left worldwide. The top speed of these unique horses is 35 mph. Because of their quickness, these horses are fit for dressage, endurance racing, and jumping. They are also famous for long-distance racing in Central Asia. They do, however, have a fiery temper. Thus, their trainers must have a unique talent to build relationships with them. Mustang The Mustang is a breed native to North America, namely the Western United States. These horses are derived from horses brought to the Americas by Spanish conquistadors in the 16th century and allowed to roam freely. Mustangs have evolved and adapted to their environment through time, obtaining characteristics that make them well-suited to life on the range. The fastest Mustang speed was recorded at about 54 mph. Their stamina and agility make them perfect for ranch work, rodeo, and endurance riding. They are also incredibly clever and have a strong will, which makes them challenging to educate but gives them a strong sense of independence and tenacity. Mustangs have had many challenges in modern times, including habitat deterioration, overpopulation, and resource competition with cattle. Fortunately, various organizations are dedicated to conserving and preserving the Mustang breed, a vital part of America's cultural heritage. Thoroughbred Thoroughbred horses are known for their speed, agility, and elegance. The breed is better suited for high-speed racing over a long distance. Although these horses are sometimes high-strung and necessitate a cautious approach, their competitive drive and desire to please their handlers make them popular. Thoroughbreds were racing in 17th-century England and continue to dominate today's sport. Known for their flexibility, they often indulge in equestrian disciplines like show jumping, dressage, and eventing. The fastest Thoroughbred was measured at 43.97 mph. Despite their many good characteristics, Thoroughbreds may be prone to specific health issues due to their extensive breeding. Thoroughbreds are the fastest horses over longer distances, averaging 35–40 mph. Quarter horses are the quickest sprinting horses, achieving 50–55 mph in a quarter mile. American Quarter Horse The Quarter Horse was created in the United States for sprints over short distances. It can develop speeds up to 55 mph. The breed's quickness and versatility have made it well-suited for many equestrian activities, including rodeo competitions, ranch chores, and long-distance racing. These horses have muscular, compact bodies and powerful hindquarters, allowing them to accelerate quickly and change direction efficiently. They are also highly trainable and have a calm and cooperative demeanor, making them an excellent choice for first-time riders and children. American Quarter Horses are widely recognized for their intelligence, loyalty, and athletic abilities. They're one of the most famous horse breeds in the world, with millions registered globally.  Arabian The Arabian horse breed is among the oldest and most revered breeds. Originating from the Arabian Peninsula, these horses are known for their beauty, speed, and intelligence. They are also praised for their endurance, which has made them successful in long-distance races and competitions.  Considering that Arabian horses became popular in Europe during the 18th and 19th centuries, many breeders imported them to maintain a pure bloodline. During endurance competitions, several horses are typically used because they can travel up to 100 miles daily.  These horses are also used for show jumping, dressage, and other equestrian events. Arabian horses are fast learners who react well to teaching approaches based on positive reinforcement. The fastest recorded time of this breed is 65 mph. One of history's most famous Arabian horses was Bask, a stallion who won numerous championships in halter and performance events. Another famous horse named Khemosabi won multiple National Championships in the United States. Appaloosa The Appaloosa breed is a versatile American horse breed known for its distinctive spotted coat pattern and athleticism. Originating from the United States, these horses participate in Western pleasure, rodeo, and endurance riding. This horse breed is believed to have originated from horses brought to North America by Spanish explorers in the 16th century. These horses interbred with native horses in the region, developing a distinctly American type of horse with a unique coat. The Appaloosa can run a quarter mile at 55 miles per hour. One of the most famous Appaloosa horses in history was Patchy, who won multiple National Championships in Western pleasure and reining events. Another famous Appaloosa horse is Joker B, who won the National Reining Horse Association World Championship. What is the Ideal Horse Build for Racing? A successful racehorse must have proper physical features and characteristics to succeed on the track. The fastest racehorses have strong lungs and hearts, enabling them to maintain a consistent pace throughout the race. They also have long legs, allowing them to cover more ground with each step. The best ones have to be slender and muscular for improved agility, speed, and endurance. A well-balanced conformation is critical because it helps the horse maintain balance when running at high speeds, minimizing the risk of injury. Finally, the horse's solid and well-angled hooves provide enough grip force, allowing it to maintain speed and agility throughout the race. Serious bettors take all these factors into account when they bet on horse racing as a horse that possesses all these traits has more chances to flourish in this challenging sport. Speed and Agility Prevail in Horse Racing The fastest horse racing breeds in the world have made great strides in the sport. Winning Brew, Secretariat, and Eclipse are three of the most famous racehorses in history, with Secretariat considered the finest of all time.  Every year, new champions are made that continue to attract fans. Whether it's the sheer enjoyment of seeing these magnificent creatures compete or the opportunity to bet on sports of their choice, horse racing enthusiasts will continue to frequent horse racing venues for years to come.