Gentoo Media expands portfolio in Sweden and Germany

Anchal Verma November 5, 2024

SiGMA news

Gentoo Media has strengthened its commitment to responsible iGaming by adding two new websites, Newcasinos.com/sv and Newcasinos.com/de, to its portfolio. Both sites have been certified by the Quality Mark Responsible Affiliates (QMRA), an international compliance standard established to uphold ethical affiliate marketing in iGaming.

Gentoo Media adopts QMRA for ethical iGaming marketing

Gentoo Media has embraced the QMRA certification as an integral part of its corporate strategy to foster responsible iGaming practices. Launched in February 2024, QMRA was designed to help affiliate marketers in iGaming sectors across various jurisdictions adhere to responsible advertising standards. The programme emerged as an international extension of the Dutch Keurmerk Verantwoorde Affiliates (KVA), originally set up to promote ethical standards within the Netherlands’ iGaming affiliate sector. By integrating QMRA-certified sites into its portfolio, Gentoo aligns itself with a growing international movement that prioritises consumer protection and ethical advertising in iGaming.

New sites serve Swedish and German markets

The addition of Newcasinos.com/sv and Newcasinos.com/de to Gentoo’s portfolio represents a strategic focus on key European markets. Newcasinos.com/sv will cater specifically to Swedish audiences, while Newcasinos.com/de targets German consumers. Both sites will undergo QMRA’s regular compliance assessments to ensure adherence to responsible advertising standards, further reinforcing Gentoo’s commitment to consumer trust and regulatory cooperation in these regions.

By expanding its reach into Sweden and Germany, Gentoo continues to position itself as a leader in responsible iGaming marketing. These sites’ QMRA certification means they will follow transparent, ethical advertising practices that align with local regulations and address concerns from both consumers and regulatory bodies.

QMRA expands to Italy

In a related development, QMRA recently announced its expansion into Italy, allowing Italian affiliates to join its responsible advertising network. This expansion underscores QMRA’s rapid international growth and its aim to set a global benchmark for iGaming affiliate compliance. Italian affiliates can now achieve QMRA certification, enhancing their credibility and ensuring their practices align with responsible advertising standards.

As QMRA certification expands internationally, Gentoo’s adoption of these standards positions it as a front-runner in responsible iGaming marketing, setting a high bar for affiliates worldwide. This initiative reflects a proactive approach to regulatory alignment, consumer protection, and ethical business practices in the growing online gaming industry.